The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision
نویسندگان
چکیده
منابع مشابه
The Effect of E-WOM Presentation Order on Consumer Attitude: The Moderating Role of E-WOM Sources
Internet, as a new channel of WOM, enables consumers to get multiply WOM messages. However, there is a very real consumer situation that consumers may receive opposite messages (positive-negative) from the same sources. According to tie strength, this paper divides e-WOM sources into strong tie sources and weak tie sources, examining how e-WOM sources moderate the influence of e-WOM presentatio...
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Effects of Managerial Response to E-WOM on Consumer Attitude
There is limited systematic research on managerial response strategies to online consumer complaints and negative e-WOM. In this paper, we synthesize equity theory, service recovery theory and observational learning theory to develop our theoretical model that explores the mechanism through which online consumer complaints influences consumer attitudes and the mechanisms through which manageria...
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Purpose – The purpose of this paper is to propose a model to test whether the combined effects of valence and objectivity/subjectivity of online review have an effect on consumer judgment and whether e-WOM platforms have a moderating effect. Design/methodology/approach – In total, 480 respondents participated in online experiments with a four (positive+objective, positive+subjective, negative+o...
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ژورنال
عنوان ژورنال: Journal of Social Studies (JSS)
سال: 2020
ISSN: 2721-4036,1858-2656
DOI: 10.21831/jss.v16i1.31020